The people, process and tech of design and construction. 

StrXur by Bluebeam tells the stories of the remarkable people, relevant processes and evolving technologies driving innovation in the design and construction industry.  Writers and industry thought leaders including Sasha Reed, Mike Landers, and Ross Ufberg will share stories about the forces and people driving change in our industry. Strxur is the editorial arm of Bluebeam.com, the company that develops innovative technology solutions that set the standard for collaboration and workflow efficiency for AEC professionals worldwide.

| Sasha Reed Dec 15, 2017

Future vs. current state of construction innovation: How will we make the leap?

Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe.

BIM and Information Technology | Ross Ufberg Nov 30, 2017

A million small connections: Designing the new NY bridge

New York’s Tappan Zee Bridge first opened to traffic in 1955.

BIM and Information Technology | Sasha Reed Sep 19, 2017

BIM vs VDC…how the US and the UK differ in approaching digital project delivery

In this four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.

Healthcare Facilities | Ross Ufberg Aug 28, 2017

McCarthy Building Companies helps make Marin County healthier

McCarthy will continue to lean on Bluebeam solutions to help solve the most critical issues, and to keep their information safe, secure, and organized.

Building Materials | Mike Landers Aug 17, 2017

Teflon’s little brother is breathing new life into big design

Lighter than glass and 100% recyclable, one material takes center stage in the future of building.

Architects | Mike Landers Aug 2, 2017

Are visual ergonomics the new key to project delivery?

An Australian Home Theater Company is out to prove that the easier you can see it, the easier you can sell it.  

Architects | Sasha Reed Jul 19, 2017

Introducing StrXur by Bluebeam

Our goal is to present unique perspectives you may not be able to find anywhere else.  

Accelerate Live! | Sasha Reed Jul 13, 2017

Defining the future by mastering the art of change

From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.

| Sasha Reed Mar 15, 2017

Incentivizing change: Show me the money

Who is succeeding, and on what terms? And what will it take for everyone to experience the benefits of that success?

Building Team | Sasha Reed Oct 4, 2016

The talent shortage: Will the training the AEC industry desperately needs arrive in time?

As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy construction professionals has been created, and the supply of these highly skilled, tech-proficient pros has been quickly exhausted. 


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