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Introducing StrXur by Bluebeam

Our goal is to present unique perspectives you may not be able to find anywhere else.  

Sponsored content
July 19, 2017 |
Sasha Reed

Back in 2013, BD+C offered Bluebeam a chance to sponsor a blog.  Bluebeam in turn asked if I wanted to add blogger to my resume and boom…DIGITAL COM was born.  It was in fact one of the first sponsored blogs on  At first I had my trepidations, mainly because I wasn’t, and still don’t consider myself a writer.  So I started with one simple question in mind: "What if we could talk openly about our challenges, sharing real results and real failures? Wouldn’t that be refreshing?"

Well, it looks like you agreed because four years and tens of thousands of views later these conversations are still going strong! While many of the challenges we faced four years ago haven't changed, ("How do we leverage technology to improve project communication?" "How do we give access while maintaining control?" "What works, what doesn’t?") the fact is that we are in the middle of a technological revolution in design and construction and the need to have these conversations is now more pressing than ever.

Which is why I am excited to announce that we are rebranding the blog "StrXur by Bluebeam," and we are expanding the blog's voices to include not only my perspectives, but those of other Bluebeam industry experts and storytellers so we can explore more and dive deeper into today's most pressing topics. In case you hadn’t heard, is Bluebeam's online magazine dedicated to telling the stories of the remarkable people, relevant processes and evolving technologies that are driving innovation in the design and construction industry. As a technology company dedicated to helping this industry solve its challenges, we firmly believe our investment in hosting these types of conversations makes a difference.  While you’re busy doing the work, we’re focused on working with you to collect valuable insights and in turn create great content.  Our goal is to present unique perspectives you may not be able to find anywhere else.  

Our industry is changing fast and is more complex than ever. It’s going to take more than one voice and one perspective to illuminate the path in front of us.  We’re thrilled to add more perspectives, additional voices and a new outlook to the blog so you can stay on top of the trends that are going to shape the industry for decades to come. 

Sasha Reed | StrXur by Bluebeam
Bluebeam, Inc.
Vice President of Strategic Development

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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