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FitzGerald-designed 727 West Madison in Chicago’s West Loop receives design and civic awards

New 45-story luxury apartment building in Chicago’s West Loop wins awards for overall design, interior design, and civic contribution.

December 09, 2019 |

727 West Madison, Chicago, designed by FitzGerald Associates Architects with interiors by Morgante Wilson Architects for Fifield Cos. and F&F Realty.

CHICAGO (Dec. 4, 2019) – 727 West Madison, a new 45-story luxury apartment building in Chicago’s West Loop neighborhood, has won several prestigious design awards from industry associations and civic leaders. Developed by Chicago-based partners Fifield Cos. and F&F Realty, Ltd., the elliptical tower — the tallest building west of the Loop — was designed by FitzGerald Associates Architects, with interiors by Morgante Wilson Architects. It is managed by Bozzuto.

The recent awards include four Key Awards from the Home Builders Association of Greater Chicago. The awards were for Multifamily Apartment Urban Complex Over 350 Units; Amenity Design for Urban Complex Over 350 Units; Interior Design - Community Space; and Outdoor Spaces. 727 also received two CAMME awards from the Chicago Apartment Association: one for Innovative Design, another for Studio/Efficiency/Convertible Model Under $15,000 for its model decorated by Cort Furniture. For its overall contribution to the city, 727 received Best New Building from Friends of Downtown.

According to David Friedman, president of F&F Realty, which owns 727 West Madison, “When we consider the transformation of this project from its beginning as an underutilized parking lot to its completion as a new gleaming gateway to one of the city’s hottest neighborhoods, it is extremely satisfying to be recognized for all of the hard work and ingenuity contributed by our partners.”

The 492-unit building includes studio, convertible, one-, two-, and three-bedroom residences, ranging from approximately 500 to 1,550-plus square feet, with the 45th-floor, two-bedroom penthouse sized at 1,800 square feet. Amenities including a resort-style pool and sun deck, a fitness and wellness center, party room with demonstration kitchen, coffee bar and residents’ lounge, golf simulator, coworking spaces, business and conference center, library with fireplace, and a dog spa and dog run. The penthouse-level Sky Lounge, a membership-based amenity designed by West Loop-based Studio K for exclusive use of 727 residents, is the tallest entertaining space in the West Loop.

“Every detail of this building was well-considered, from the iconic design that gives the building prominence in Chicago’s expanding skyline to the style, function and comfort of the individual apartments and shared amenity spaces,” said Lindsey Senn, executive vice president of Fifield Cos. “727 West Madison has addressed the demand for the kind of upscale and engaging apartment living that appeals to residents living in a vibrant neighborhood like the West Loop. From the awards we’ve received to the leasing velocity we’ve experienced, the response to this building has been overwhelmingly positive.”

For more information, visit www.727westmadison.com.

About Fifield Cos.:

Fifield Cos. is one of the nation’s premier developers of luxury mid- and high-rise rental apartments. Established in 1977, Fifield has earned a reputation for creating superb living environments in some of the country’s most renowned locations, including Chicago, Dallas, Austin, southeast Florida, Los Angeles, Las Vegas and Honolulu. Fifield has completed more than 70 projects in the United States worth more than $7 billion. For more information, visit www.fifieldco.com.

About F&F Realty Ltd.:

Leaders in residential and commercial real estate management and development in the greater Chicago area, Skokie-based F & F Realty, Ltd., has been operating and managing residential and commercial real estate in the Chicago area since 1979. Founded by David M. Friedman, president and chief operating officer, the company has owned and managed thousands of apartment residences, executive office buildings and leading hotels. For more information, visit fandfrealty.com.

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