2023 High Growth Study shares tips for finding success in uncertain times

Lee Frederiksen, Managing Partner, Hinge, reveals key takeaways from the firm's recent High Growth study. 

The Hinge Research Institute has released its 4th edition of Inside the Buyer’s Brain: AEC Industry—detailing the perspectives of almost 300 buyers and more than 1,400 sellers of AEC services.

How do mergers and acquisitions impact a firm’s brand, marketing, and business development?

Based on Hinge’s industry research, smaller firms typically spend a higher percentage of revenue on marketing and business development efforts for the same return.

Firms who still aren’t embracing the fundamental shift away from traditional marketing techniques stand to fall further and further behind the competition.

In our Internet-fueled world, it’s easy to get distracted by the latest online tools. But the boring stuff is still important, and you don’t want to lose sight of old-school techniques that are just as persuasive now as they were a few decades ago.

There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years.

We found speaking engagements were among the top ten marketing techniques that AEC firms employ.