Currently Reading

Want your organization to be more creative? Embrace these 4 workplace strategies

Office Buildings

Want your organization to be more creative? Embrace these 4 workplace strategies


By Johnathan Sandler | Gensler | February 11, 2020
Gensler Dialogue

Signal House, Washington D.C.

The best businesses across every sector operate as idea factories. When you think of creative businesses, you may think of companies like Apple or Pixar. But today, encouraging creativity is a must in every business, from law firms to banks to media companies. A creative culture arises from many factors — who you hire, your reward system, how you structure teams — but the space you house it all in can be a huge amplifier of creativity. Here are four things I’ve seen supercharge creativity on our recent projects:

 

1. Mixing Unlike Minds

As the old axiom goes, great minds think alike. But there is evidence that the real truth is great minds often think differently — and connecting different points of view spurs on creativity. As a result, creative companies are bringing in outside voices and actively connecting individuals across their distinct businesses. Many organizations are creating coworking spaces for their staff or accelerators for emerging, external businesses to help germinate ideas onsite. These can be fully integrated or, more typically, onsite but separated. This is all part of a shift to workplaces that embrace outside minds while simultaneously safeguarding confidential information.

 

2. Showcasing the (Sometimes Messy) Process

A workplace that celebrates the products, content, or innovations inspires those who work there. This is true for all employees, not just the ones specifically working on content or product development. The divide we used to see between the war rooms, the labs, the newsroom, and the general workplace is eroding. By showcasing creative work at all stages of the process — from idea generation to testing to marketing — a narrative office tells the story of the work as it unfolds, allowing various teams to see how their own roles contribute to the final product and the overall mission. Employees feel a sense of connection and the space can also be a captivating experience for clients and visitors.

 

Fitzco / Momentum / Weber Shandwick, Atlanta.

 

 

3.Team Agency

The creative process requires focus at the individual level, as well as brainstorming and idea sharing. Empowering both individuals and teams to seek out the spaces that work best for them is critical to a successful ‘creative’ workplace. All rooms, and even many open spaces, need to be designed with a configuration and technology that allows remote attendees (the norm now, rather than the exception) to fully participate. A team’s needs may vary based on personal preferences, the project or topic at hand, and the stage of the creative process. Giving individuals and teams license – through varied spaces and a good degree of flexibility in configurations and furniture – will allow them to thrive in their creative endeavors.

 

4. Spontaneous Connections

Amenities aren’t about escaping work — they’re about optimizing it. The best amenity strategies prioritize the ability to work anywhere, creating hybrid settings that deliver both an amenity and a workspace: work cafés, quiet/focus zones, innovation hubs, cafeterias, receptions, pre-function spaces, and pantries should be thought of as places where employees can work and connect throughout the day. These spaces also give employees the ability to get a change of scene – to get out of one headspace and into another – something that can be key to spurring on creative thinking.

We talk more about innovation than creativity, but the two go hand-in-hand. Making a space conducive to both is less about a cool aesthetic or techy vibe (though it can help), and more about rethinking the environment to capture all the dimensions that empower individuals and teams to create new ideas, new products, and new offerings.

 

More from Author

Gensler | Sep 4, 2020

The office building of the future should be an essential part of its community

When the dust settles, the office is going to look and feel like a different place than the one we left in March.

Gensler | May 12, 2020

Understanding the touchless workplace

In the workplace, digital solutions and platforms have eliminated some of the noise by improving guest check-in, conference room booking, company communications, wayfinding, food and beverage service, and more.

Gensler | Mar 27, 2020

Designing healthcare for surge capacity

We believe that part of the longer-term answer lies not just with traditional health providers, but in the potential of our cities and communities to adapt and change.

Gensler | Mar 18, 2020

We are in the midst of a paradigm shift for higher education

The question for higher education is, what will the university of the future look like?

Gensler | Mar 15, 2020

Designing office building lobbies to respond to the coronavirus

Touch-free design solutions and air purifiers can enhance workplace wellness.

Gensler | Mar 15, 2020

In the face of the coronavirus, workplace wellness is key

Here are a few considerations employers should keep in mind in creating plans for a healthy and effective work environment.

Gensler | Oct 17, 2019

Doubling down on our commitment to resilience

With hundreds of millions of square feet of buildings and interior design projects in the pipeline annually, we believe our impact and role in reducing energy demand is critical.

Gensler | Jul 15, 2019

Hospitals are moving into their communities

Below are five strategies to improve access and patient experience.

Gensler | May 20, 2019

How the Internet of Things will transform airport environments

Connected devices and their wealth of data have led to significant improvements in operational efficiency and passenger experience in airports.

Gensler | Apr 30, 2019

How open is too open for you office?

Our data reveal what is truly going on in the current workplace, with insights on how workplace design can deliver new value to organizations.

More In Category





Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: