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Dubai’s newest supertall will be covered in digital displays

SOM designed the tower.

February 08, 2019 |
Looking down on the Burj Jumeira and the surrounding base and retail component

Rendering courtesy Dubai Holding

Dubai Holding has recently unveiled details and renderings for the planned Burj Jumeira, a 550-meter-tall (1,804 feet) tower in Al Sufouh. The tower will be the centerpiece of Downtown Jumeira, a pedestrian friendly mixed-use urban destination.

The tower’s design is inspired by the ripples of the UAE’s desert sand dunes and flowing oases. The façade will be covered with digital displays that can be used to customize the building’s appearance for various occasions and celebrations.


Burj Jumeira exterior during the day​Rendering courtesy Dubai Holding.

See Also: AS+GG-designed tower will be the tallest in China


The base of the tower is a reflecting pool that can be reconfigured into a staging structure to host various social, cultural, and artistic events and activities. It will feature multiple water fountains and a terraced outdoor amphitheater. A fully integrated retail component will surround Burj Jumeira’s base.

The tower will comprise multiple observation decks that provide 360-degree views of Dubai. The observation decks will include interactive experiences with the main viewing platform accessible via lifts with digital screens that carry the visitor through a distinctive experience until they reach the desired platform.


Digital displays lit up on the facade of the Burj Jumeira​Rendering courtesy Dubai Holding.


At the Burj Jumeira’s summit is the crown, a 450-meter-high (1,476 feet) space that includes a sky-lounge and interconnected sky-restaurant. The space can be used to host larger scale events and includes similar technologies as the observation decks to create fully immersive and interactive displays.

SOM designed the tower. Completion of the project's first phase is slated for 2023.


top of the Burj Jumeira​Rendering courtesy Dubai Holding.


Burj Jumeira at duskRendering courtesy Dubai Holding.


Rendering courtesy SOM | ATCHAIN.


Rendering courtesy SOM | ATCHAIN.


Rendering courtesy SOM | ATCHAIN.

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