| Hinge Apr 11, 2019

Opportunities and challenges you may face in an M&A and how to tackle them

How do mergers and acquisitions impact a firm’s brand, marketing, and business development?

Building Team | Hinge Feb 19, 2019

Strategies and tools to help navigate a successful M&A

Based on Hinge’s industry research, smaller firms typically spend a higher percentage of revenue on marketing and business development efforts for the same return.

| Hinge Jan 23, 2019

7 AEC marketing trends to watch for in 2019

As we enter into the new year, I’d like to walk through seven marketing trends that will impact AEC firms in 2019 and beyond.

Engineers | Hinge Aug 20, 2018

Marketing for engineering firms: 3 reasons to embrace the revolution

Firms who still aren’t embracing the fundamental shift away from traditional marketing techniques stand to fall further and further behind the competition.

Architects | Hinge Jul 10, 2018

AEC marketing fundamentals can still have a role in winning new business

In our Internet-fueled world, it’s easy to get distracted by the latest online tools. But the boring stuff is still important, and you don’t want to lose sight of old-school techniques that are just as persuasive now as they were a few decades ago.

Building Team | Hinge Jun 13, 2018

How your AEC firm's brand affects recruiting top talent

There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years.

Architects | Hinge Apr 27, 2018

4 reasons to pursue speaking engagements

We found speaking engagements were among the top ten marketing techniques that AEC firms employ.

Architects | Hinge Apr 4, 2018

How to acquire speaking engagements and hone your skills

So, you understand the benefits, but how do you actually get started with speaking engagements?

Market Data | Hinge Mar 8, 2018

Prioritizing your marketing initiatives

It’s time to take a comprehensive look at your plans and figure out the best way to get from Point A to Point B.

Architects | Hinge Feb 1, 2018

How to generate architecture leads

One of the first steps to increasing leads for your design firm is to acknowledge that all leads are not equal, writes Hinge’s Karl Feldman.


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